FUCK LOVE (except ours) was born with the idea that our generation is afraid of Love. Fear of Love as a commitment because we grew up seeing parents divorce, seeing the home break up. The fear of depending on someone has now marked a distance from the traditional and passionate love that we know and have learned from our culture. For all these reasons, we are afraid of love, of the idea of a couple and we live lives where we hide our feelings. FUCK LOVE (except ours) was a way of celebrating the rebirth of Love, showing a generation's rejection of what is considered traditional love, and the modest celebration of a new form of Love.